I noticed the Otis logo inside the elevator of my office building last week, and that was actually the inspiration for starting this blog. Otis has been around for over 150 years, and has outfitted modernist masterpieces of architecture with its elevators and escalators, including the Empire State Building, which opened in New York City in 1931.
I love the font, while the speed lines and rounded lozenge shape lend a Streamline Moderne feel.


